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Welcome to the third and final installment of this series of Tips & Techniques.  This week we will finish up our discussion on white balance, specifically with respect to customizing your settings for difficult lighting conditions and how to use the white balance controls built into your camera as creative tools – as achieving the ‘proper’ white balance is both technical and aesthetic.  Let me explain what I mean by this.

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Last week, we made clear the fact that the color of light can be perceived differently depending on whether it is natural or artificial light, the type of artificial light, and even the atmospheric conditions under which we are perceiving natural light.  The color of the light (further referred to herein as color temperature) is measured in the scientific scale of degrees Kelvin.  Colors that make up the light spectrum have a temperature associated with them.  The lower the Kelvin temperature (1500K-4800K), the redder the light (candle light, tungsten bulbs) and the higher the Kelvin temperature (5000K-10,000K) the bluer the light (sunny day, overcast day, even higher a clear deep blue sky). (more…)

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All light is not created equal.  I say created, because there are many types of light that are manufactured (like light bulbs) in addition to the light we get from our local sun.  Even the light we receive from the sun does not appear to us the same all the time.

This issue comes up regularly in my own work when I do product photography, especially when it is critical to replicate precise colors for logos and branding.  (more…)

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For some this article may sound very basic and simplistic, buts it’s a question I am asked all the time in my seminars and private consulting sessions.  “What’s the best way for me to get my photos into the computer?” This article will not go completely in-depth with file management and the importance of metadata as used with Adobe Lightroom, but it will push the limits of basic folder organization and creating a back-up copy of your images.

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